A Balanced Scorecard Project
Student groups will be required to prepare and present the following:
1) A Balanced Scorecard for an organization of their choosing.
a. Choose a company and provide a brief background about the company and why you chose to
b. Develop and prepare a formal BSC for this company. For each of the 4 major areas there
should be a minimum of 3 objectives with appropriate measures for each.
c. Prepare a detailed explanation of each objective/measure that fully justifies its inclusion in the
d. Prepare at least 2 strategy maps to illustrate the reasoning behind your chosen objectives and
Create a balanced scorecard for your chosen company. Link your scorecard measures
using the framework from the exhibits in your text. Indicate whether each measure is
expected to increase or decrease. Feel free to create measures that may not be specifically
mentioned in the chapter, but make sense given the strategic goals of your Company.
2. What hypotheses are built into the balanced scorecard for your Company? Which of these
hypotheses do you believe are most questionable and why?
3. Discuss the potential advantages and disadvantages of implementing internal business
process measures for your company. Would you recommend using this measure in your
Company’s balanced scorecard?
4. How beneficial would it be to “drill down” the measurements of the balanced scorecard
to each segment of your company? Would the metrics you developed apply to all
segments of your Company? Why or why not?
Number of pages: maximum 5
NAME OF COMPANY: COCA COLA