Advance Marketing Unit II Scholarly Activity Marketing Plan: Company Overview and Market Research ·Overview of Company ·Market Research Strategies · Analyzing Macro-environment-PEST Analysis
Advance Marketing Unit II Scholarly Activity
Marketing Plan: Company Overview and Market Research
- Overview of Company
- Market Research Strategies
- Analyzing Macro-environment-PEST Analysis
In this section of the Marketing Plan, you will introduce the fictional company you have selected/created, allowing the reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company.