Advanced MarketingCaninantics is a start-up company that has created a new dog food dispensing product that will open canned dog food, dump the food into the dog bowl, and dispense the
can. The company wants to start marketing this product and subsequently branch into other canine accessories by the end of this year.
In this section of the Marketing Plan, you will introduce the fictional company you have selected/created, allowing the reader to understand the company,
product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to
better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment
using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will
affect your company.