Advertising Campaign Activity
Choose one group from the VALS Framework (“Advertising” chapter–p. 392) that you want to target.
Create a new communication device (or a feature, peripheral, or app) for one media company that targets this group.
Companies such as:
Samsung: (Links to an external site.)http://www.samsung.com/us/mobile/cell-phones (Links to an external site.)
Apple: http://www.apple.com (Links to an external site.)
Google: https://developers.google.com/products/ (Links to an external site.)
1) Describe your product in detail
2) Create a name for your product and slogan for your advertisements.
3) Which VALS group are you targeting and why? What demographics/psychographics would your advertising campaign try to reach?
4) How much would the product cost for consumers? Why? (remember your target audience)