An evaluation of the significance of the bran Value for the fashion organisation Alexander Mcqueen

Introduction: should be 800-1000 What am I going to investigate? Why? Rationale for it? What am I adding to the literature?

Lit Review: 3000 (4 sections of approx. 800 words or 3 sections of 950 words)

Aim: “To evaluate the importance of Brand Value for the fashion organisation, Alexander McQueen”

Objectives: 3 objectives

Identify the meaning and nature of brand value in relation to the fashion sector

Analyse the potential benefits of brand value in relation to the fashion sector

Analyse the drawbacks of brand value in relation to the fashion sector.

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