Article:Alcohol Marketing and Youth Drinking Grows Stronger,By CELIA VIMONT

Article:Alcohol Marketing and Youth Drinking Grows Stronger,By CELIA VIMONT

Please read the attached article and Write a single-spaced full page paper with one inch margins and no larger than 12-point type paper. Please address the questions


The writeup should be thoughtful critiques of the articles and their application to social work practice.

What is the relevant issue(s) for social work?
Why is this issue(s) relevant?
Using examples from your work, practicum, or life experience, what are the implications of this issue(s) for particular client groups?

Link Between Alcohol Marketing and Youth Drinking Grows Stronger
JANUARY 19TH, 2017
A new review of studies from around the world finds young people who have greater exposure to alcohol marketing appear to be more likely subsequently to initiate

alcohol use and engage in binge and hazardous drinking.
The researchers reviewed 12 studies involving a total of more than 35,000 participants from Europe, Asia and North America. All 12 found evidence of a positive

association between level of marketing exposure and level of youth alcohol consumption. “The last time there was a review of the literature on alcohol marketing and

youth was in 2008,” said lead researcher David Jernigan, Ph.D., Director of the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of

Public Health. “There have been many new studies since 2008, and what this review does is allow us to document that similar findings are being replicated over and

over again in multiple countries and across multiple cohorts.”
Since 2008, there have been numerous innovations in reaching and engaging potential consumers—particularly children and teens—through digital media. “Exposure to

alcohol marketing through digital media is associated with higher rates of drinking,” Dr. Jernigan said.
Dr. Jernigan looked at studies that examined youth exposure to alcohol marketing in a wide range of venues and formats, including traditional print and broadcast

channels as well as new digital media; outdoor ads; product placement in TV shows, films and song lyrics; in-store and price promotions; branded merchandise; celebrity

endorsements; and sporting and musical event sponsorship.
The review, which appears in a supplement to the journal Addiction, is one of 14 studies on youth and alcohol marketing that appeared in the journal’s January 10

issue. In the studies, public health experts warn that youth around the world are exposed to extensive alcohol marketing, and that current controls on marketing appear

ineffective in blocking the association between youth exposure and subsequent drinking. The experts called for governments to strengthen rules governing alcohol

marketing with more effective independent statutory regulations.
Alcohol is the number one drug consumed by teens and youth and is linked to approximately 4,300 deaths per year. Alcohol advertising in the U.S. is primarily regulated

by the alcohol industry itself through a set of voluntary codes, which includes not placing any ads in media where a disproportionate share of the audience is younger

than 21.
The review concludes the finding of several studies that levels of alcohol marketing exposure appear to be as high or nearly as high among younger teens as they are

among older teens and young adults “represents a significant failure of current marketing codes to protect minors from marketing messages. This is particularly

important with digital marketing techniques that encourage interactive engagement with brand marketing and are difficult for parents to monitor and control.”
“Innovations in digital media are way ahead of where public health is able to measure and assess impact,” Dr. Jernigan said. “And they are way ahead of where

government can take steps to protect kids. Changes are happening so quickly that resources don’t exist to monitor this from a public health perspective. Self-

regulatory codes in the alcohol industry in this country aren’t working, and the government regulators aren’t doing much about it.”
Alcohol ads that impact children and teens aren’t limited to digital media, he noted. Young people are exposed to many alcohol ads through billboards. He notes that

while the federal government has been lagging in its efforts to protect youth against alcohol marketing, many local communities have taken up the slack by banning

alcohol billboards and have either banned or restricted alcohol retail signage.
Dr. Jernigan urges parents to learn more about alcohol marketing and its effects on teens, and to talk about it with their kids. CAMY has a series of fact sheets on

alcohol marketing and underage drinking.

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