Assessment 3 – Marketing Plan Presentation

Assessment 3 – Marketing Plan Presentation.
Assessment Description
Presentation format should be in Microsoft PowerPoint, these should be converted into a Pdf document
before submitting online.

The presentation content should be based on Assessment 2, the group’s project report:
‘New Brand /Product or Service Marketing Plan’.
The presentation should not be a duplication of parts of the marketing plan; it should be an original
SHORT SUMMARY OVERVIEW of the plan with an emphasis on HOW THE PLAN MIGHT BE
IMPLEMENTED and contained in a few PowerPoint slides enough to make a 15-minute presentation to
the rest of the class. As with all scholarly work, relevant citing and referencing is essential. For online
students, you are required to use Note pages to present your main ideas based on the
requirement.
Group members for this assessment remain unchanged from Assessment 2 and all members are
expected to take a demonstrable active part in preparing and presenting.
Marks are awarded for overall group performance and are distributed to contributing group members
equally; so, contribution by all group members together with group cohesion is important for good
performance.
Groups are urged to practice their presentation beforehand and the marking rubrics below will guide you
in this.
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Assessment Marking Rubric Group Presentation 10%
Criteria HD (High Distinction)
85%-100%
DN (Distinction) 75%-84% CR (Credit) 65%-74% P (Pass) 50%-64% NN (Fail)
0%-49%
Score
Out of 100
Summary
overview of
the plan
o You have critically
analysed the market
situation, opportunity,
competitors and
customers for the new
product/service.
o Your discussion of
developing new
product/service, or
delivering, communicate
value for the product
/service applies
relevant GB530 theories
and concepts
o Your analysis of the
market situation,
opportunity,
competitors and
customers is relatively
critical
o Your discussion of
developing new
product / service or
delivering,
communicating value
for the product / service
applies relevant GB530
theories and concepts
o Your analysis of the
market situation,
opportunity,
competitors and
customers is relatively
clear and logical.
o It is mostly likely that
your discussion of
developing new
product / service, or
delivering and
communicating value
can link back to GB530
theories and concepts.
o You have analysed
some market specific
information, although
your interpretation is
not always relevant to
the new product
/service.
o Your discussion of new
product /service for
creating, delivering and
communicating value
has applied limited
relevant GB530
theories and concepts.
o Your analysis lacks
depth, and your
interpretation is not
relevant to the
product /service
o Your discussion of
new product /service
for creating,
delivering and
communicating
value applies
minimal or none of
the relevant GB530
theories and
concepts.
/40
Implementation of
Marketing Plan
o Excellent and
sophisticated
implementation plan
including budget and
resources allocations,
risks estimated and
contingency plan.
o Relatively sufficient,
sophisticated
implementation plan
including budget and
resources allocations,
risks estimated and
contingency plan.
o Relative practical
implementation
including budget and
resources allocations,
risks and contingency
plan.
o Certain practical
implementation
including some limited
budget and resources
allocations, risks and
contingency plan.
o Very limited
implementation and
lack of budget and
resources
allocations, risks
and contingency
plan.
/40
Presentation
Style and
Delivery
o Your presentation
style is extremely
engaging
o Your presentation is
one of high-level of
professionalism
supported by excellent
visual design.
o Your presentation
style is expressive
and interesting.
o Your presentation is
professionally
supported by very good
visual designed.
o Your presentation
style is interesting.
o Your presentation is
delivered well and
supported by effective
visual designed.
o Your voice tone and
projection holds the
audience’s attention.
o Your presentation style
captures the
audience’s attention.
o Your presentation is
adequately presented
and supported by
satisfactory visual
designed.
o Your presentation
lacks life and vitality,
resulting in audience
disengagement.
o Your presentation
is dull and
irrelevant and layout
of slides is not
logical.
/20
Comments:
Total
score

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