AUDIENCE ANALYSIS AND CAMPAIGN OBJECTIVES

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Provide a summary of the data you collected about your target audience and discuss how it will help you develop a campaign for the organization given the organization?s needs.

Objectives: Then, list at least 10, measurable campaign objectives in the right format . Organize them by type (knowledge, attitude, and then behavior). Make sure that there is a logical progression to your goals based on your SWOT and chosen audience and that they are focused on what you want the audience to know, comprehend, retain, feel, think, and do as a result of your campaign.

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