Barriers to Market Entry – Niantic Corp

One page analysis using Proter’s Five Forces as a guide and reference, describing the affect Market Substitues and how it affects Nianctic corp. Discuss briefly the Substitutes? Relative Price/Performance, Switching Costs, The Sensitivity of Consumer Tastes/Preferences, Search Costs
Who are the competition? How available are substutites? How sensitive are consumers to substuties? Are they loyal to a certain game? PokemonGo is Niantic, but Candy Crush, Farmville, Plague, etc, these are not Niantic brand. does competition from Substitutes affect the brand niantic?

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