Bayer CropScience at http://www.bayercropscience.us (Links to an external site.) or Google/CWU library online database to learn Bayer Cro-Science’s business and strategies

5 Journal 2 (Challenging case study and exercise
Please work on the following tasks for 7 points.

Visit Bayer CropScience at http://www.bayercropscience.us (Links to an external site.) or Google/CWU library online database to learn Bayer Cro-Science’s business and strategies as much as you can.

(1) Summarize the business and strategies.

(2) Based on both your previous study of Monsanto and this study of Bayer, find and explain success factors for the genetically modified organism (GMO) industry. In general, success factors mean conditions (requirements) that companies in a certain industry must satisfy to win or survive in the market. Please make this in detail to develop CPM later.

(3) Based on the success factors you found previously, make your own Competitive Profile Matrix (CPM) for Monsanto with Bayer. You do not need to put weight and rating for this task.

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