Benchmark – Mini Case 2

Benchmark – Mini Case 2
Using the mini case information, write a 250-500-word letter of intent discussing specific strategies for how you will conduct your start-up business with personal and professional integrity.

Suppose you decide (as did Steve Job and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other college in later, you plan to go public with an IPO, and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following question.

RUBIC

Letter of Intent (C. 4.4) Letter of intent discussing specific strategies for conducting business with personal and professional integrity is not included. Letter of intent discussing specific strategies for conducting business with personal and professional integrity is incomplete or incorrect. Letter of intent discussing specific strategies for conducting business with personal and professional integrity is included but lacks explanation and supporting details and examples. Letter of intent discussing specific strategies for conducting business with personal and professional integrity is complete and includes supporting details and examples. Letter of intent discussing specific strategies for conducting business with personal and professional integrity is extremely thorough and includes substantial supporting details and examples.

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