BUS 411

BUS 411 Strategic Management

Assignment 01- Case Analysis


  • Read the a case “MMICC 2015 Case” http://mmicc.org/2015-case/
  • Form a group of 3 people and Prepare a Report (not more than 10 pages) 20 marks


The Assignment should cover the following points:

  1. Brief Overview (Describe the Company and Identify the Industry)
  2. Situation Analysis (SWOT/PESTLE/Porter’s Five Forces/4P’s)
  3. Key Issues (Symptoms/Problems)
  4. Alternatives (A set of strategic alternatives that have a potential to solve the problem)
  5. Evaluation of Alternatives (How well does the alternative address the issue stated? / List the pros and cons of each alternative)
  6. Recommendation
  7. Implementation Plan (Steps to follow constrained by budget and timeline/Short term and long term plan/Always look for appendices)
  8. Risk and Mitigation (List all the challenges that would prevent the company from successfully implementing the proposed solution/List risk mitigation strategies for every challenge)
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