Business & Finance – Marketing

Purpose of Assignment

The purpose of this assignment is to help students appreciate how marketers today are challenged with greater audience and media fragmentation than ever before and that they must recognize and resolve the dilemma of how customers spend more time today with interactive media and less time with traditional media. By creating a challenging consumer marketing pitch deck, students can show how to target fragmented audiences with a strategically targeted marketing campaign.

Assignment Steps

Resources: Microsoft® PowerPoint®

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation for your own business, or a division of a larger company, or for another company of your choice, for a new product of your creation or for an existing new product, demonstrating how you will position and differentiate your product offering for that target market, using an organization or company of your choosing.

Include in your presentation:

  1. Create an effective positioning statement for your selected organization. Pay careful attention to the brand and overall marketing strategy.
  2. Create a brief portrait of the ideal client and what makes the demographic challenging. Determine his or her key buying behaviors and decision motivators. Include an analysis of cultural, social, personal, and psychological factors.
  3. Show a selection of electronic or print media you will use to employ your message.
  4. Create a brief message effectively differentiating the product or service and overall brand image from the competition.

Please, include an Introduction and a Conclusion slide in your PPT presentation.  Also, for each slide, make sure you identify which one of the four sections listed above you are addressing (you can use a CODE 1 to 4 for each slide, different slides may have the same 1 to 4 CODE).

Cite at least two references, at least one of which must come from the University Library.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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