You are the CEO of a Saudi Arabian company that is seeking to expand to foreign markets and establish itself as a global powerhouse. You are aware that there a number of strategies available to you, but how do you choose?
Explain and describe one type of business that might be most successful using an export-based strategy, and one type of business that might be most successful using equity investment overseas. Explain why each business would be successful using the given strategy.
Your well-written paper should meet the following requirements:
- 6-7 pages in length
- Support your analysis by referencing and citing at least three credible sources in addition to the course textbook: Peng, M. (2014). Global Strategy (3rd ed.). Mason, OH: Cengage Learning. ISBN-13: 9781133964612
- Use APA style guidelines, citing references as appropriate.