Concept of consumer heterogeneity

Identify specific types of consumer needs in detail using any chosen needs classification model which is suggested by this class.

Discuss how the term market is related to the concept of consumer heterogeneity and Identify groups of target consumers for your chosen product or market offering with the discussion of what kind(s) of source(s) of consumer heterogeneity is(are) used.

Identify a list of possible benefits offered by your chosen product or market offering from the perspective of total solution.

Discuss how your chosen product or market offering increases customer value (CV), compared to any other competing brand.

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