Conduct an environmental analysis of the commonwealth bank

Type of Assessment

Assessment 2 – Individual Report

Length / duration

2000 words – around 5 pages – not including the title page, executive summary, table of contents and references list.

Assessment Brief

You are to conduct an environmental analysis of the Commonwealth Bank, Australia’s largest banking organisation.

The report will analyse the internal business and its external operating environment and will draw a conclusion about the current performance and outlook of the company.

Assessment Description:

The report will analyse the internal business and its external operating environment and will make a conclusion about the performance and outlook of the company.

The key sections to be included in the report are: Title page; Executive summary; Contents, Introduction; Internal Analysis (Management talent; Resources & Capabilities); External Analysis (Macro and Micro); Conclusion; Bibliography and Appendix.

Appropriate facts and figures on the market and competitors must be included, as well as appropriate and relevant data on consumer preferences and market trends. It is essential to avoid general, unsupported statements.

It is essential to reference all material used – both in-text and at the end of the report.

References must follow the Harvard referencing style. Refer to the Academic Learning Skills handout on Report writing. Please see Academic Learning skills staff for assistance with this, or any assignment.

RESEARCH: Appropriate facts and figures on the company and industry must be included – a minimum of six separate sources, including the text. It is essential to avoid general, unsupported statements & unreferenced material.

Progress: The assignment will include the following activities:

a) Set up your word document by Week 2,

b) Begin a search of business reporting sources on the banking industry

c) Write the sections of the report (as shown below).

d) Consult ALS for help with polishing your report.

e) Double check referencing and submit to Turnitin. You are looking for a score of 20% or less.

f) Submit your final report for grading, through Moodle. The report MUST be submitted electronically in Microsoft Office format. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in Microsoft Office format.

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