Critically evaluate the major environmental influences

This assignment will assess the following learning outcomes:

1) Identify and critically evaluate the major environmental influences affecting global and international markets to justify recommended strategies;

2) Apply appropriate analytical models and frameworks to analyse, assess and critically appraise global and international marketing situation.

Write an Individual Assignment up to 2500 words on analyzing the following case:


In this assignment, you have to consider any multinational companies and its products and services offered. You have to critically analyse and evaluate its marketing strategies, applying the principles and practices of international marketing concepts.

Being a marketing manager, your main task is to prepare an International marketing plan along with analysis and any challenges faced by the company during internationalisation. You have to cover your topic of study in all the following areas:

1) A brief Introduction about the company and its products.

2) Mode of entry – selection of market entry strategies to enter into various countries.

3) Reasons behind internationalisation.

4) Evaluate the marketing mix strategies adopted by the company.

5) Competitor analysis with respect to Oman.

6) How social and cultural factors have significant impact on the target market in an international environment.

7) Conclusion and recommendation of framework analysis

8) References must be according to Harvard Style

Based on the results that you get, present and discuss briefly at least two strategies that will promote customer satisfaction

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