Data Analysis and Results PRIMARY RESEARCH TUTORIAL Copy and paste the outline below in its entirety, do not shorten it. (if not, the instructor will as to re-do it) Using class formatting, respond to each question/bullet point. Cite sources both intext and in a reference section. All sources in the reference section should be reflected in the body of the assignment (intext) and vice versa

Data Analysis and Results

PRIMARY RESEARCH TUTORIAL
Copy and paste the outline below in its entirety, do not shorten it. (if not, the instructor will as to re-do it)
Using class formatting, respond to each question/bullet point. Cite sources both intext and in a reference section. All sources in the reference section should be reflected in the body of the assignment (intext) and vice versa
Outline:

Market Research Plan (Submit the revised sections of W1 A3, W2 A2, W3 A2.) – File 1
Summarize W3 Data Findings
Review your objectives and survey questions. Write a clear hypothesis and null hypothesis based on survey question responses. Remember the central question/problem statement for the client. Adorable Annie should be related to having online shopping, OR more advertising. Easy Peasy hypothesis statement should consider expansion to other parts of the country.
Create a graph or a chart for each survey question.
In this section you will provide specific results of each of the survey questions. Each question should have its own chart or graph
1) Post the chart (see the tutorial)
2) Write a brief QUANTITATIVE statement for each question,
For example the average score was 3.6 indicating that respondents overall were between neither agree/disagree and agree. The greatest majority, 40% strongly agreed however.

Follow with QUALITATIVE information. Copy and paste comments each respondent included in the “Explain” section of the question. For example:
Question 1
R1 ” I do not have time for training”
R7 ” The trainers are from outside the company and do not understand our jobs”

Charts and graphs should be clearly labeled with percentages on each segment, a legend etc. For consistency, keep the same color for strongly agree et. al, for each chart. Use five different colors (don’t have two shades of blue for instance).

Provide a collective summary of your findings:
Include details on how many respondents’ submissions were received, how many were included, and how many were rejected and why.
Include a discussion of the data findings and whether the hypothesis or the null hypothesis can be validated. To save time, look to W5 A2 further instructions to understand the level of detail that will be required in the future.
Attach the Excel spreadsheet.

Tasks

For this assignment, you will again be assuming your role as an Assistant Market Researcher at On the Edge Advertising and will be working to develop a Market Research Plan. You may also use the Course Information Packet, which has been provided with background information on clients. Outside research and data collection are required.

In Week 4, you will expand on your Week 3 data findings and will conduct your data analysis.

This week, you will:

Review your objectives and prior research and write a clear hypothesis and null hypothesis.
Create a graph or a chart for each question in the Excel spreadsheet and Word Document.
Provide a summary of your findings, including all graphs and charts that were created, with an explanation of all findings.

Include a discussion of the data findings and whether the hypothesis or the null hypothesis can be validated.
Add the data analysis and results portion to the Market Research Plan, making any changes to the sections from the prior week’s submissions and leaving the other sections blank.

Deliverables

Your new research, analysis, and discussion should be 500–750 words in length.
Use proper MLA formatting.
Save your document as a Microsoft Word document

Assignment 2 Grading Criteria
Maximum Points
Content
Developed a clear and precise hypothesis and null hypothesis.
10
Created a chart for each survey question, following the example in the tutorial/further instructions. Charts are clearly labeled with the question, legend, percentages. Colors are consistent (for example, Strongly Agree is blue in each chart).
20
Provided quantitative analysis of each question, following the example in the further instructions.
15
Included list of qualitative statements for each question, following the example in the further instructions.
20
Provided a summary of all the findings, with a detailed explanation. Criteria in further instructions is included.
15
Indicated whether the hypothesis or the null hypothesis can be validated.
10
Added the data analysis and results portion to the Market Research Plan, making any changes from the previous weeks.
10
Format
Used MLA guidelines for writing style, spelling, grammar, and citation of sources. Sources are cited both intext and in a reference section. Followed further instructions and used class formatting.
10
Saved all the sections in one Microsoft Word document, properly named the document, and submitted it to the Discussion Area. Posted content directly in the thread.
Attached Excel Spreadsheet.
10
Ensured that the new submission met the required word count (500-750).
5
Total:
125

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