-Developing Advertising and Public Relation

Unit 1 – Discussion Board 2

 

Developing Advertising and Public Relation-based Objectives

 

Primary Task Response: Within the Discussion Board area, write 400 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

 

Understanding Advertising and Public Relations:

 

Using the course scenario as your example, discuss the following:

 

  • Explain advertising through a banking-related example.

 

Advertising the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. (Dictionary.com)

 

  • Explain Public Relations through a banking-related example.

 

Public Relationsthe actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. (Dictionary.com)

 

  • Compare and contrast these concepts as they relate to marketing.
  • Illustrate how these are components of the overall marketing mix.
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