Developing your argument in the context of historical social, economic, and technical rationales for PSB services, make a case for, or against, the continuing need for public service media in the 21st century media environment.

Developing your argument in the context of historical social, economic, and technical rationales for PSB services, make a case for, or against, the continuing need for
public service media in the 21st century media environment.
Essay format – thesis and supporting arguments, 3000 words, academic sources

The widespread adoption of digital technology beginning in the 1990’s has revolutionized mass media in general, and the broadcasting industry in particular. It is
sometimes claimed that the original rationales for publicly-financed public service broadcasters have been undermined, if not eliminated, by the enormous diversity of
programming now available through: subscription and pay-per-view options on cable and satellite; programming available via broadband internet (OTT); audio/visual
content accessible on-line through blogs, podcasts and social media.

Developing your argument in the context of historical social, economic, and technical rationales for PSB services, make a case for, or against, the continuing need for
public service media in the 21st century media environment.

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