. Discuss the importance for managers of having some form of target market classification system rather than relying on an aspects of culture approach within particular markets. 2. Given the advent of the Internet and other media forms and the fragmentation that has taken place in recent years, examine the current trends in media worldwide using examples of your choice to illustrate.

. Discuss the importance for managers of having some form of target market classification system rather than relying on an aspects of culture approach within particular markets.

2. Given the advent of the Internet and other media forms and the fragmentation that has taken place in recent years, examine the current trends in media worldwide using examples of your choice to illustrate.

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