Discussion: Dove Campaign

Paper details
Read the Harvard Business Case: Dove Evolution of a Brand. Post a short response based on the case. Respond to the following:

-What was the communication objective in Dove’s Campaign for Real Beauty, and who is the target audience?
-How did media placement (during the Super Bowl and Oscars) reinforce the communication goals of the campaign?
-What is the role of parody, and is it desirable or not?
-What are the potential weaknesses of Dove’s approach?
-Using Dove as a model, how have campaign communication goals changed between the 1960s and the present? Can you think of any other examples?

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