a) Company and Product/Service Overview
– A brief overview of the company and what it sells/offers. Also, briefly discuss the product or service you are focusing on for this project.
b) Digital Marketing Paper Summary
– Identify key components of the digital marketing strategy discussed in your paper. Make sure to include target market, distribution, pricing and promotion.
– Identify recommendations of the company’s digital marketing strategy and present these observations in your presentation as if you were a consulting firm presenting to the key leaders of the company. Choose 2-3 to highlight.