Executive Summary and Problem Identification

identify all the pertinent issues that management needs to address. It is essential early on in your paper that you provide a sharply focused diagnosis of strategic issues and key problems and that you demonstrate a good grasp of the company’s present situation. Make sure you can identify the firm’s strategy (use the concepts and tools in Chapters 1–8 as diagnostic aids) and that you can pinpoint whatever strategy implementation issues may exist (again, consult the material in Chapters 9–11 for diagnostic help). Consult the key points we have provided at the end of each chapter for further diagnostic suggestions. Consider beginning your paper with an overview of the company’s situation, its strategy, and the significant problems and issues that confront management. State problems/issues as clearly and precisely as you can. Unless it is necessary to do so for emphasis, avoid recounting facts and history about the company.” That what he wants and I will upload the chapters he mentioned earlier, so you know what he is talking about. And I will upload the case study called “Swatch” to be used

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