Globalization of East Asian Pop Music

Read the case about globalization of East asian pop music and answer the question listed here.

  1. What factors best explain why the music market has strongly recovered in East Asia, whereas the rest of the world’s music industry is crumbling and the largest music companies around the world have been laying off thousands of employees? What is unique about the region and what is unique about the particular markets in Japan, South Korea or China that explains this renewed growth and profitability?


  1. What best explains why some Asian singers and bands succeeded in expanding across their national borders while many others failed?



  1. In the present, would you advise that the Asian music companies profiled in the case turn West or East? Why? And how would you advise them to accomplish this?
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