The assignment involves the recording of your experiences with a service provider. While virtually any service provider is fine; students are not permitted to do any service provided by the University, or any service that maybe objectionable, unethical or illegal.
The assignment requires you to observe the physical environment, process and people, and identify your cognitive, affective, and behavioural responses. Demonstrate your understanding of the new 3 Ps of services marketing by exploring what you think, feel or do in response to these three service stimuli. There should be evidence of direct cause and effect relationships in the explanation. Relevant course concepts and models should be investigated and interpreted within this scenario to make analytical conclusions regarding service quality. You should construct original exhibits to support or demonstrate the analytical conclusions. I’ll upload lecture slides in the attachment later.
Papers will be 4 single-spaced pages with a 12-point font. Any number of exhibits maybe added and should be referenced in the pages and with a cover page that has a title identifying the service, cover page isn’t included in the four pages.