Industry and Market Analysis

Industry and Market AnalysisDefinition, size, growth rate of industry
Key success variables and uncontrollable in industry
Size of your potential market

-Electrolyte patch is a new product in the health and fitness industry.
-The health and fitness industry is a big industry, and it is still growing gradually because more people are awarding that health is one of the most important things in people’s life.

– key success variables:
people’s point of views of health
popularity of our product among people
-uncontrollable:
other new high-tech products appear in the industry
not so effective for certain people

-Size of our potential market is huge. Like our competitor, Gatorade, we can fill the user with energy in a short time. And there are a lot of people need this kind of product. Athletes, people working out in the gym, or even those working late in the office.

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