Read unit closing case one on pages 178/179. In a three page paper
answer the following questions:
- Why are customer relationships important to an organization? Do you agree that every business needs to focus on customers to survive in the information age?
- How can a company find its most loyal customers?
- For your business Answer each of the following with specific examples not
- Which loyal customers are good for the business?
- How do you hang onto them?
- How do you get more customers like them?