Innovation and Sustainable Business Development
The business case document should be a minimum of 1,500 words and no longer than 2,500
words (excluding preliminaries, tables, figures, reference list and appendices). The objective of
the business case report is to develop yourability to convincingly argue a business case, which is
a key function of business development.
To successfully complete the business case report your group is required to undertake
the following activities:
0 Identify for whom and/or for which organisation you will be writing the business case. (For
instance, you might be pitching to an investor or the management of a company). Hi_nt
choose a person/company that at least one of your group members knows well (e.g. a
group member’s current employer) OR that is in the public eye (i.e. there is a lot of
publicly available information about this person/company).
Identify an innovation that your group believes could be reasonably discussed as the
subject of the business case. The innovation you choose should have the potential to be
developed sustainably over a commercially viable period of time. (It can be an innovation
your team came up with yourselves or something you learned about by reading or
watching TV, etc.)
3 Consider and evaluate the possible business models that could be used to realise the
opportunities inherent in the innovation.
3 Develop the business case document based on the business template provided in class.
This will require you to write a business case with five separate sections: 1) The problem
the innovation can solve; 2) Benefits of the innovation; 3) Strategic response or plan ; 4)
Project options analysis; and 5) Delivery of the recommended solution.
Students will have the opportunity to work on the business case document in class from
week 6. Each group is required to demonstrate both scholarly independence and
academic integrity in undertaking all steps of the business case development process.
Students are required to base their analyses on data that is reasonably and ethically
sourced, and to use assumptions that can be justified in a commercial setting.
Responsibility for structuring, coordinating, and managing processes to finalise the business
case lies with each team. Teams are encouraged to work with content beyond Tidd & Bessant
(2013) and Osterwalder & Pigneur (2013). Teams must take charge and deliver a business case
capable of convincing key or principal stakeholders that a return is assured.
You should have at least 5 refereed journal articles, at least 15 other sources (e.g.
statistics, annual reports, industry publications, etc.), appropriate justification or
mathematical models (such as, NPV analysis, Wolfram alpha), and business development
issues specific to the problem or need expressed. You may utilise appendices to support
your business case.
As part of your working in groups, you are required to provide evidence of your team formation
and ongoing team work with your business case. l-li_nt the team working evidence should be
provided in the form of an appendix, e.g. by including team charter and meeting
agendas/minutes. At the end of term, you will be asked to evaluate your team members – this
may affect individuals’ marks of this assessment.