Marketing Blogging

Marketing Blogging
Order Instructions:
In this Assignment the topic is Integrated Marketing Communications and word limit is 600. U have to deliver it in word file. Blog post needs to relate relevant theory from the unit topic to a current marketing issue as reported in the mass media or trade press. The blog should be reflective and evaluative in nature, rather than purely descriptive or an opinion piece. The style of writing is conversational. You are also required to embed at least Five link and Five image in the content of each blog post and to include at least Five references for each blog. You are encouraged to use creative blog post titles and to make your content easily readable with the use of spacing, sub-headings, underlines, highlighting, etc.
Kindly go through the Assignment details properly as every thing is mentioned in it.

see the attached files
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Summative Assessment Task Two: Blogging
FOUR (4) Blog Posts
Approximately 600 words for each blog post
Weight = 25 per cent (6.25 per cent for each blog post)
To be completed individually
Due dates will vary depending on selected blog topics (see page three)
Your Brief
A blog (abbreviated from “web log”) is a website where people publish short items on
a continuing basis (UNSW, 2014). A blog can have one author or many. Authors can
embed hyperlinks, images, videos and podcasts in the content of a blog post, and
can leave a section at the bottom of each post for readers’ comments (UNSW, 2014).
For this assessment task, students (individually) contribute FOUR (4) blog
posts/entries of approximately 600 words each during the trimester (during weeks
three through 10). Students can choose the topics on which they will blog, however, a
quota will apply to each topic, so it is a case of first come, first served.
Registration for blog topics will be via CloudDeakin by 18 March. Please access the
MPK732 Cloud site, click on the “more” tab and then click on “groups”. Please then
click on “view categories” and select blog topics as follows:
1 Choose ONE (1) Blog Topic (out of Topics 1 or 2)
2 Choose ONE (1) Blog Topic (out of Topics 3 or 4)
3 Choose ONE (1) Blog Topic (out of Topics 5 or 6)
4 Choose ONE (1) Blog Topic (out of Topics 7 or 8)
This approach to topic selection is intended to expose you to greater application of
the unit content.
Each blog post needs to relate relevant theory from the unit topic to a current
marketing issue as reported in the mass media or trade press. For example, if your
chosen topic was consumer behavior, then you might blog on David Jones’ selection
of Australian Football League (AFL) star, Adam Goodes, as its celebrity endorser.
The blog should be reflective and evaluative in nature, rather than purely descriptive
or an opinion piece. The style of writing is conversational. You are also required to
embed at least ONE link and ONE image in the content of each blog post and to
include at least TWO references for each blog. You are encouraged to use creative
blog post titles and to make your content easily readable with the use of spacing,
sub-headings, underlines, highlighting, etc.
Example Blog Posts
Please see the following example blog posts that will give you an indication of the
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“look and feel” of the blogs that we expect:
• https://mpk732.wordpress.com/2015/05/15/masters-home-improvement-niceretail-channel-failing-business-strategy/comment-page-1/
• https://theconversation.com/self-control-or-government-regulation-squaringthe-blame-for-overeating-49499
• http://www.fastcompany.com/3055971/most-creative-people/ikea-wants-youto-stop-throwing-away-your-ikea-furniture
• https://hbr.org/2015/07/the-problems-with-jet-coms-pricing-model/
• http://blog.hubspot.com/marketing/amazon-transparent-feedback
• https://consumerbehaviouratdeakin.wordpress.com/2015/07/01/coco-pops-isjust-like-a-chocolate-milkshake-literally/
Learning Outcomes
Blogging is used in MPK732 to assess the following unit learning outcomes
(ULOs):
ULO1, Evaluate the key concepts, models and theories upon which the practice
of marketing is based: Blogging enables you to reflect on and appraise the “key
concepts, models and theories” addressed in MPK732.
ULO2, Apply the fundamental principles involved in managing marketing:
Blogging requires you to apply the fundamental principles of marketing management
to real-world marketing issues, as reported in the mass media and trade press. Thus,
blogging enhances your ability to make connections between the principles
addressed in MPK732 and the actions of organisations.
ULO3, Analyse marketing problems and be capable of applying relevant
concepts, models and theories to generate appropriate solutions: Blogging
requires you to scan the mass media and trade press to match the concepts, models
and theories addressed in the unit to the real-world marketing issue. You can solve
problems using previously acquired knowledge.
ULO4: Communicate an in-depth understanding of a range of issues, practices,
models and phenomena in marketing: Blogging is a communication tool. It enables
the building of content to share socially. In doing so, it exposes you to different
viewpoints and commentaries on marketing.
Blogging is used in MPK732 to assess the following higher-order Deakin graduate
learning outcomes (ULOs):
DGLO1: Discipline-specific knowledge and capabilities: Blogging enable you to
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reflect on and demonstrate your marketing management knowledge and capabilities.
DGLO2: Communication: Blogging assists in developing your communication skills.
Blogging can be used to showcase your work to others.
DGLO3: Digital literacy: Blogs are used to teach you how to use this type of
interactive media. This assessment task will enable you to build your skills as a
blogger. Many organisations provide weekly blog posts so employers seek this skill.
DGLO4: Critical thinking: Blogging requires you to critique/evaluate the theory
addressed in the unit and to assess its usefulness as it applies in the real-world. You
can become a subject matter expert through a process of regular scouring, filtering
and posting.
Marking Criteria
A detailed rubric for this assessment task will be provided via CloudDeakin. In
summary, the marking criteria include:
• Format of blog, i.e., provides ease of reading
• Content knowledge, i.e., demonstrate knowledge of the unit content
• Application of theory, i.e., to current, real-world marketing issues
• Mechanics, e.g., spelling and grammar
• Use of embedded links and images
• Use of references
Getting Started
Familiarise yourself with the unit topics three through 10. Select FOUR topics on
which to blog promptly, as per the instructions on page one. Sign up for your selected
topics on CloudDeakin immediately to avoid the disappointment of missing out on
your favoured topics; please remember that a quota will apply to all topics.
Keep a look out in the mass media (e.g., Fairfax newspapers, News Limited
Publications, ABC radio and television, etc.) and trade press (e.g., B&T, Mumbrella,
AdNews, etc.) for relevant marketing issues pertaining to your chosen topics that you
will blog on. Collect anything that you think may help to enrich your blog. You can
always discard any irrelevant material later.
How to blog
Please see “blogging access instructions” in the assessment folder regarding how to
create and post your blogs. A step-by-step video guide on how to blog is also
available from the assessment folder.
Other Information
Due date and time
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Due dates will vary depending on your selected blog topics. Blogs are to be posted
every Monday by 11.59pm EST. For example, if your blog was on an issue related to
consumer behaviour (scheduled for week three, week beginning 21 March), then your
blog would need to be posted on CloudDeakin by Monday 28 March 11.59pm EST,
i.e., the Monday following coverage of a given topic. We will post a schedule outlining
the due dates in the assignment section of CloudDeakin.
All feedback on your blog posts will be provided via the rubric and returned to you via
CloudDeakin.
Extensions
Extensions to the date for submission of your blogs will be considered only if a written
request is submitted and negotiated with the Unit Chair at least one week prior to
the due date (this applies to each blog post). Extensions are only granted for
unexpected and extenuating circumstances.
Work commitments are not considered sufficient reason for late submission of
work.
Assignments submitted late without an extension being granted will not be marked.
These will be held until final grading and may be taken into consideration in a
pass/fail situation. Please note that for an assignment to be considered in this
manner it must be submitted no more than seven [7] days after the stated due date
for submission. Further, if you find yourself in this situation the Faculty of Business
and Law policy in these cases is that students need to achieve at least 45% overall
for any concessions for your late assessment to be taken into consideration.
Prize for Best Blog
To encourage you to engage with all blog posts, students are asked to vote for the
best blog post each week. The teaching team and assessor will also vote for the best
blog post per week. Based on these votes, TWO best blog posts will be selected and
a prize will be awarded. Further information to follow!
Other notes on written submissions:
1. You should adopt the Harvard system of referencing, i.e., in text referencing
(e.g., Bednall, Harrison and Robertson, 2016). All quotations and references
should be properly sourced. Inadequate details of publications and other
sources will reduce the assessed grade.
2. Each blog will be assessed as a complete piece, i.e., the pair is responsible for
its overall quality.
3. Rewrite until it is clear and interesting. The first draft never works. Proofread to
eliminate obvious errors. Even better, ask someone else to proofread.
Correctness and accuracy in spelling, syntax, grammar and punctuation are
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expected at post-graduate level. Readers will think that small errors are due to
a lack of care and generalise about your analysis.
4. Treat your submission the same way you would treat a professional work
submission. Get it in on time, at a level of quality that you would be happy to
hand to your boss.

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