Marketing Plan Help

Marketing Plan Help

Tutor Instructions:

Create a 3-slide Microsoft® PowerPoint® presentation with detailed speaker notes for your client to explain the marketing plan and strategy you have developed for
Bazooka Gum Company. The topics for the slides are bulleted below.

Explain the market growth potential and competitive analysis. Create a chart to illustrate this part.

Identify segmentation, target market, and positioning.
Explain pricing strategies over the PLC.

Read the 2 attached documents for background information on the company.

Industry and Competitive Analysis
Product Offering and Branding Plan

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