Media relations plan for a parliamentary candidate Mr.Oyun-Erdene Luvsannamsrai
Topic: Media relations plan for a parliamentary candidate Mr.Oyun-Erdene Luvsannamsrai
You will research, develop, and submit a comprehensive media relations plan for your company, client, or non-profit organization. The plan must include all the components covered in the class – e.g., research, coverage, trend analysis, primary and secondary contact strategy, pitch/story angle to be utilized in seeking meaningful coverage, and measurement. The target media (categories are sufficient but list 2-3 representative media outlets) can be any combination of print, broadcast, or online media, and their selection should support the business objectives of the organization and the goals and objectives of your overall media plan.
Other key elements in determining the grade will be references to texts and discussions, additional research, specific media relations, techniques to be used, the completeness of the target media list and tactics (e.g. press tour, Twitterviews, op-eds, etc.), and measureable objectives and evaluation criteria.
Your weekly assignments will be components of your final paper!
Choose a new “client” that has been in the news for something good or not-so-good during the duration of our course. Create a full media relations plan including all of the components covered in class – e.g., research, coverage, trend analysis, primary and secondary contact strategy, pitch/story angle to be utilized in seeking meaningful coverage, and measurement. Other key elements in determining the grade will be references to texts and discussions, additional research, specific media relations techniques and tools to be used, the completeness of the proposed tactics, your understanding of the evolution of media relations and measureable objectives and evaluation criteria.
Be creative and provide examples of what you would do for the client wherever you can. Remember this will count for a large portion of your class grade. Take advantage of this paper to show what you have learned in the course and how you would apply it for your client. This is the kind of project that can easily become a portfolio piece for you to show to future employers.
Organization: Are the requested elements included in the plan?
Content: Is the plan clearly explained? Are sources cited? Will the plan be successful? Does student demonstrate understanding and application of media relations principles from the course? Are both media and social media addressed in plan?
Digital Strategies for Powerful Corporate Communications, Paul Argenti and Courtney M. Barnes, 2009.
?? Putting the Public Back in Public Relations (Solis and Breakenridge), 2009.
?? On Deadline, Managing Media Relations (Howard), 2013