Media Release

Topic: Media Release

Order Description
Write a media release on a topic or issue of the organisation below, It should focus on an issue or event that is coming up and is newsworthy.
Before start working you must follow marking criteria, powerpoint file and media release-alert template

– The organisation: The University of Queensland Health Service (UQHS)
– The issue : e.g. flu season or infectious diseases that require a media release.

Source
https://www.uq.edu.au/healthservice/
https://www.health.qld.gov.au/

_ Please use Australian spelling
– Remember it must be new to be news!
– One page preferred with around 400 words
– The release needs to be written for an organisation, with letter head etc (see attached powerpoint) written in MR style

The best way to understand about the content and format of media release writing is to read the news. Media releases should be like a mirror image of news stories.

You should also look at good online releases such as UQ’s at https://www.uq.edu.au/news/

Importantly, your media release must do three things:
1. It must include a newsworthy angle
2. It must adhere to the media release format
3. It must be written clearly, and concisely in news style

Elements of the media release will include:
• Strong, active headline (8 words or less)
• Strong lead
• Logical transition to body copy
• A mix of direct and indirect quotes
• Direct quotes – these must be accurate
• Appropriate (and accurate) attribution of your speaker/s
• Written in inverted pyramid style
• Includes clearly who, what, where, when (possibly why and how)
• Careful attention to spelling and grammar (especially name spelling – errors here incur major penalties)

Topic: Media Release

Order Description
Write a media release on a topic or issue of the organisation below, It should focus on an issue or event that is coming up and is newsworthy.
Before start working you must follow marking criteria, powerpoint file and media release-alert template

– The organisation: The University of Queensland Health Service (UQHS)
– The issue : e.g. flu season or infectious diseases that require a media release.

Source
https://www.uq.edu.au/healthservice/
https://www.health.qld.gov.au/

_ Please use Australian spelling
– Remember it must be new to be news!
– One page preferred with around 400 words
– The release needs to be written for an organisation, with letter head etc (see attached powerpoint) written in MR style

The best way to understand about the content and format of media release writing is to read the news. Media releases should be like a mirror image of news stories.

You should also look at good online releases such as UQ’s at https://www.uq.edu.au/news/

Importantly, your media release must do three things:
1. It must include a newsworthy angle
2. It must adhere to the media release format
3. It must be written clearly, and concisely in news style

Elements of the media release will include:
• Strong, active headline (8 words or less)
• Strong lead
• Logical transition to body copy
• A mix of direct and indirect quotes
• Direct quotes – these must be accurate
• Appropriate (and accurate) attribution of your speaker/s
• Written in inverted pyramid style
• Includes clearly who, what, where, when (possibly why and how)
• Careful attention to spelling and grammar (especially name spelling – errors here incur major penalties)

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