Need a 200 words

Text: Marketing Strategy, Ch. 1: Marketing in Today’s Economy

#1

Read Ch. 1 of Marketing Strategy: Text and Cases.

Consider the following as you read:

How today’s marketers cope with the challenge of increased audience and media fragmentation.

How consumers are better educated thanks to access to more product information on the Internet.

 

#2

What Is a Market?

 

#3

Strategic Planning

 

#4

Research and Analysis

 

#5

Market Segmentation and Target Marketing

 

#6

Marketing Program Decisions

 

#7

Branding and Positioning

 

#8

Social Responsibility and Ethics

 

#9

Developing and Maintaining Customer Relationships

 

Text: Marketing Strategy, Ch. 8: Ethics and Social Responsibility in Marketing Strategy

 

#10

Read Ch. 8 of Marketing Strategy: Text and Cases.

Consider the following as you read:

Ethics and its importance in marketing.

 

#11

The Challenges of Being Ethical and Socially Responsible

 

#12

The Challenges of Being Ethical and Socially Responsible

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