People have a tendency to more effectively remember ads that are unusual than ads that are not. Why? What is this phenomenon called?

Topic: People have a tendency to more effectively remember ads that are unusual than ads that are not. Why? What is this phenomenon called?

Order Description
The writing assignment affords the student an opportunity to demonstrate a level of subject mastery beyond the objective unit examinations, which reflects his/her ability to analyze, synthesize, evaluate and apply his/her knowledge. The writing assignment

Use a standard essay format for responses to all questions (i.e., an introduction, middle
paragraphs and conclusion).
Responses must be submitted as a MS Word Document only, typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size.

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