profitability

profitability
Paper details:
Discuss profitability of a company and its impact on investor performance indicators. Select two non-financial companies listed on the London Stock Market and obtain the published financial statements for the last 5 years. The two companies should be operating within the same industry group and, therefore, will be competitors. Compare and contrast the profitability for each company over the five year period. Also compare and contrast the investor performance indicators for each company over the same five year period. Calculate and discuss a selected number of relevant financial ratios. It is suggested that a minimum of three profitability ratios and three investor performance ratios be calculated. Your assessment must contain an Introduction, Conclusion and Recommendation. The recommendation should indicate which company has better performed from an investor’s viewpoint over the period.
The ability to prepare the statement of income and balance sheet
using international accounting standards and including associate
companies
Percentage of marks
awarded for module:
BA – This assignment is worth 30% of the total marks for the module
BSc – This assignment is worth 50% of the total marks for the module
Assessment criteria: Explanatory comments on the assessment
criteria
Maximum marks for
each section
Content, style,
relevance, originality:
Clear demonstration of rigorous research
from recognised authoritative sources.
Audience focus.
10%
Format, referencing,
bibliography:
Harvard 10%
Constructive critical
analysis, introduction,
conclusion:
Demonstration of a clear understanding of
the issues. Use of academic models.
80%
Candidates must clearly label their ID Number on additional separate reference, formula or answer
sheets.


Assignment Task:
Discuss profitability of a company and its impact on investor performance indicators.
Select two non-financial companies listed on the London Stock Market and obtain
the published financial statements for the last 5 years. The two companies should be
operating within the same industry group and, therefore, will be competitors.
Compare and contrast the profitability for each company over the five year period.
Also compare and contrast the investor performance indicators for each company
over the same five year period.
Calculate and discuss a selected number of relevant financial ratios. It is suggested
that a minimum of three profitability ratios and three investor performance ratios be
calculated.
Your assessment must contain an Introduction, Conclusion and Recommendation.
The recommendation should indicate which company has better performed from an
investor’s viewpoint over the period.
Total marks for assignment: 100


Indicative Grade UK% marks Characteristics.
Distinction 70%+ Very high standard of critical analysis using appropriate
conceptual frameworks.
Excellent understanding and exposition of relevant issues.
Clearly structured and logically developed arguments.
Good awareness of nuances and complexities.
Substantial evidence of well-executed independent research.
Excellent evaluation and synthesis of source material.
Relevant data and examples, all properly referenced.
Merit 69-60% High standard of critical analysis using appropriate conceptual
frameworks.
Clear awareness and exposition of relevant issues.
Clearly structure and logically developed argument.
Awareness of nuances and complexities.
Evidence of independent research.
Good evaluation and synthesis of source material.
Relevant data and examples, all properly referenced.
Pass 59-50% Uses appropriate conceptual frameworks.
Attempts analysis but includes some errors and / or omissions.
Shows awareness of issues but no more than to be expected,
room attendance at classes.
Arguments reasonably clear but underdeveloped.
Insufficient evidence of independent research.
Insufficient evaluation of source material.
Some good use of relevant data and examples but incompletely
referenced.
Pass 49-40% Adequate understanding of appropriate conceptual frameworks.
Answer too descriptive and or any attempts at analysis are
superficial containing errors and omission.
Shows limited awareness of issues but also some confusion.
Arguments not particularly clear.
Limited evidence of independent research and reliance on a
superficial repeat of class notes.
Relatively superficial use of relevant data sources and examples
poorly referenced.


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