Reply To 2 Post, In Responding To Classmates, Discuss How Technology Has Made The Process Of Globalization Move At A Faster Pace.

Discussion Topic – Dr. Wesch describes YouTube as something that gives people new ways to express themselves and develop new forms of community. Based on An Anthropological Introduction to YouTube (cc) and your readings for this week, respond to the following questions for this week’s discussion.
What are some of the ways the World Wide Web has been positioned to link people in ways they have never been linked before? What is the significance of YouTube to global community?

Post 1 to reply to –

The World Wide Web along with YouTube have created many new ways to link people that have never existed before. The web allows people from all over the globe to communicate with one another, and YouTube is one creative and expressive outlet where folks can see, hear, and speak to one another although it may never be physically or realistically possible for them to do so. YouTube gives people a sense of empowerment and allows for many different types of communication by simply using an internet connection and a computer webcam. YouTube features options not only for video makers but more importantly, for viewers, to express their feelings about what they have seen. YouTube users may give videos a thumbs up or a thumbs down by a simple click of their mouse, and can even write a comment that will be accessible to the video creators. This kind of power is extremely exciting because we can pick and choose what we like to see and what we do not. YouTube uses our feedback to suggest new videos to each and every individual user in order to get them to keep on coming back. Society has the power to spread the word about videos on YouTube that could have uploaded by a user simply to make someone laugh, or to share a story in their life. One view can lead to thousands or millions of views in a matter of hours, helping the video creators to feel that they have been seen and heard by the world. Realizing that one has this kind of impact can be an overwhelming and happy occurance. People who feel that they have never had a voice or an opinion that mattered can create something the entire world can see and react to.

Dr. Wesch makes a very important point by saying that “there’s this cultural inversion going on where we are all becoming increasingly individual, but many of us still have this really strong value and desire for community.” Community is what we gain from YouTube. Users can express themselves and dare to be open on the YouTube community, and many of them find surprising and supportive results among complete strangers who are seeking the same thing. Not only are people seeking community on the web and YouTube, but it’s also a tool used for self reflection. If someone creates a vlog or a video about themselves, they can view it from an outside perspective and try to understand how they come across to others instead of being subjective about theirself. YouTube is McDonaldized in a way that caters to the emotions of adults, like the way that McDonald’s creates emotions in children. “Children care little about the rational aspects of McDonald’s; they are drawn to it because of emotions created…” and “…are more likely to value McDonald’s for its own sake and not because it seems to offer material, especially economic, advantages.” (Ritzer) This is the same way that adults are enjoying their use of the web and YouTube. Watching, creating, and rating videos can create positive emotions in adults that do not have to be connected with an economic gain or to material posessions. YouTube is an expressive outlet that lets adults feel and experience emotions that they have been yearning for in the busy day to day rat race of life.

The web, and more specifically, YouTube, link people together by allowing us to experience and enjoy the same videos as people across the globe from us. It helps us not only link to one another, but more importantly find a link to ourselves.

Riter, George. The McDonaldization of Society. 8th Edition. Sage Publications, Inc. 2015.

Post 2 to reply to –

2.1 Discussion: Impact of Globalization on Social Networking

Social Networking empowers the individual to be seen, felt and heard on a level we have never experienced before. Armed only with a laptop and web cam we can network with and affect a worldwide audience. Our opinions are no longer limited to family, coworkers and friends. Globalization has made our social network boundless. We have become world citizens who analyze and share global problems and concepts.

Social platforms, such as Twitter, Facebook and YouTube, allow the individual to be fully engaged in world events in real time. Globalization has heightened our awareness of each other irrespective of language and culture. As global citizen’s we learn to think, act and react to events from a world perspective. Globalization has improved the individual’s ability to identify with the plight of others on an ever increasing social, economic, political and business level. Social networking allows for a rapid shift from a local awareness to a global one. We have become more culturally inclusive and tolerant. Dr. Michael Wesch illustrates the profound impact of a simple amateur video and we see how social networks exist without borders or conventional social constraints. Ideas, thoughts and concepts move globally in a social network. Along the way anyone can add their thoughts and suggestion which may very well be from an entirely different culture and perspective. We gain a synergy from people we will never meet, yet have a profound impact on us.

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