Retail marketing 3000 words assignment requirements

Retail marketing 3000 words assignment requirements

First of all, you have to choose a non-domestic retailer.
1. Introduction (200-250 words)
Introducing what is this assignment about and the structure below.
2. For a non-domestic retailer operating in a country of your choice analyse each element of the retail mix. The analysis should include ALL: (approximately 1200
words )
– Merchandise range and assortment
– Retail communications
– Store layout, design and visual merchandising
– Customer service and facilitating services
– Formats and locations
– Pricing strategy and tactics
3. Assess the extent to which the retail mix provides a basis for sustainable competitive advantage. (800-900 words)
4. Evaluate the challenges to continued international growth that will be faced by your chosen retailer. Consider, for example, PEST factors, the competitive context,
growth objectives, growth strategy, market selection and entry methods, emerging retailing trends.(800-900 words)
5. Conclusion (200-250 words)
NOTES: The figures or table should be appeared in this assignment, and appendix is also necessary if possible. The number of reference should be at least 25, and the
references style have to be Harvard. Prefer language is English (UK).

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