The manager of a struggling DVD/CD/Computer Games brick-and-mortar retailer has hired your consultancy services because he/she wants to turn his/her business around or even transform it altogether. You have agreed to do an analysis of the DVD/CD/Computer Games industry and give him/her consulting suggestions accordingly. Please use relevant tools of environmental scanning to do an analysis of the DVD/CD/Computer Games industry. Please make sure you assess the attractiveness of this industry. Once established its attractiveness, please formulate realistic strategic options that this manager can entertain.
• Originality/plagiarism checking.
Marking criteria (please note that there will be a 5 point PENALTY for scripts exceeding the word count in the main body of the report):
• Breadth and depth of application of relevant environmental scanning tools (40%)
• Assessment of the overall attractiveness of the DVD/CD/ Computer gaming industry (30%)
• Breadth and depth of application of relevant tools regarding the formulation of realistic strategic options (30%)