Strategy Analysis: Coca Cola vs. Pepsi

Paper details:
Please read and analyze the attached case study on Coca Cola vs. Pepsi.
We are supposed to use the frameworks and concepts that we learned in our MBA Strategy course to
art??????iculate the issues facing each business at the time of the case.
Goal of this analysis is to identify the strategic problem the firm faces, develop a coherent and cohesive set of
options based upon your analysis, and provide a recommendation on a course of action.
Please stay with in case boundaries; do not conduct any outside research.
The main class concepts are as follows?
PEST ? Political Factors ? Economic Factors ? Social Factors ? Technology Factors
Industry Structure Analysis
Value Chain Analysis
Competitive Positioning

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