Topic: Case Study


1. 1. Why is the Swiss franc a “haven currency” according to many international investors?

2. 2. Why have the unfavorable foreign exchange movements made the Swiss franc a “currency from hell,” according to a lot of Swiss firms, managers, and employees?

3. 3. If you were a CEO of a medium-sized manufacturer in Switzerland, what are the options you may consider in response to the spike of the Swiss franc?

4. 4. As a tourist looking to have a vacation in Europe, you are very interested in Switzerland, but you are concerned about the high prices. What other European countries would you consider?

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