VALS™ strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior

VALS™ strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behaviorVALS™ strengthens demographic characterizations by explaining the deeper psychological drivers of consumer behavior. Visit the VALS™ web site, take the survey, and find out in which psychographic group you fall.

Would you have guessed that you would have been in this group?
How would you rate VALS™ in terms of market segmentation?
Why it is important for marketers to know VALS™ ?
How and when should this information be used?

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