W7 Strategic Brief Document
Complete a strategic brief document you have been developing throughout the course by writing/adding (at least 250 words) in the following two sections: Sales Promotional Tools (see the definition in our textbook) and your Rationale for Selections (in other words, why did you choose this strategy?)
Write Your Strategic Brief Document (final paper) that includes the following components
Competitive advantage (via your Week 1 Paper)
Consumer Buying Influences (via your Week 2 Paper)
Target market (via your Week 3 Paper)
Branding, packaging, and pricing (via your Week 5 Paper)
Sales promotional tools
Rationale for selections
Format your project using the West Writing Style Handbook guidelines.
Include a minimum of two sources, which may consist of readings from the University Library, your text, and other selections.