What two or three things should most every small business owner do especially in the area of elasticity analysis to improve the odds of their own success? For example, should they insist that their accounting or CPA firms calculate these elasticites for them since they do have the raw business data to do so?

What two or three things should most every small business owner do especially in the area of elasticity analysis to improve the odds of their own success? For example, should they insist that their accounting or CPA firms calculate these elasticites for them since they do have the raw business data to do so?

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