Which drivers of global marketing do you think are the most important in shaping marketing strategy: internal or external?

1. Which drivers of global marketing do you think are the most important in shaping marketing strategy: internal or external? Explain the reasons for your answer. 2.It
is argued that high tech products will dominate trade in the twenty-first century. Does this mean emerging market countries will be left out of this development?

Explain your reasoning. 3.Consumers in some countries, like Japan, are reluctant to accept “foreign” retailing institutions and imported products. Explain this

behavior by using the models of culture. 4. You are responsible for risk management in your firm. How would you go about forecasting the political risk for investment

in emerging markets? How can a small-medium enterprise (SME) assess and manage political risk? 5.You are asked for advice by the owner of a medium-sized firm

manufacturing digital alarm clocks. He thinks there is a market for his product in the BRIC countries. How would you advise him on what to look for first? 6. Joint

ventures in emerging countries have higher failure rates than in more developed countries. Explain possible reasons for this fact and ways that a company entering into

a joint venture can reduce the risk of failure

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