Write a message to your investors and explain the significance of this new product and the resulting publicity.
Choose one scenario from the list below and write an appropriate message. Depending on your audience, your message might be in the form of a letter, or it might be a memo – you decide. It is expected that you will make up the details in each case.
Assume that you are the vice-president in charge of customer relations in a company that installs specialized telecommunications equipment for large corporate clients. The company recently changed from an outdated paper-based system to a cloud-based online approach in an attempt to remain competitive in a changing marketplace. The changeover will undoubtedly present some difficulties, since many of your long-time sales reps are accustomed to keeping their clients’ records in personal notebooks and not in shared databases, but the switch is seen as a positive move for the company that should open up many exciting new opportunities.
Your Task: Write an appropriate message to all members of your sales force and explain the new system.
You’re the marketing director for Crossroads Brewhaus, a struggling new microbrewery in your hometown. To keep pace with customers’ changing tastes, your company has just perfected a new product (you choose the product) that is setting the microbrew world on fire. You’ve already won the prestigious national YouBrew! award, and now you’ve landed a front page article in the current issue of Draught Quarterly magazine.
Your Task: Write a message to your investors and explain the significance of this new product and the resulting publicity.
Audience: These problems all have specific audiences. Write with those persons (and roles) in mind. (Sometimes the audience given makes it clear whether you should write a letter or a memo.) Make up whatever details are necessary. Your audience’s name will appear in the memo header or letter salutation/address.
Grading criteria: All grading criteria/aspects of communication matter – except channel choice (it’s a written message). Serious problems with language use can have a greater impact on your grade. Self-presentation and task/context are not as important as the others.