Writing and Presenting a Research Report

In this Assignment, you will analyze the “Seal-Tight Company” case study in your textbook. As a marketing researcher, your objective in this Assignment is to prepare a marketing research report. Complete the following steps to successfully execute this Assignment:

Step 1. In your Basic Marketing Research textbook, go to pages 417-418 and read question 1 on the Seal-Tight Company.

Step 2. On page 418 in your Basic Marketing Research textbook, prepare the charts required in questions A-D to be used in your research report.

Step 3. Follow the research report outline on pages 429-433.

Step 4: Prepare a 5 page research report written in APA style format based on the results of your data analysis for the “Seal-Tight Company” case study.

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